Journalist Yevhen Plinsky claims that a system of incomplete goods declaration, similar to last year's scandal in Lviv Oblast, is once again in operation at the Volyn border crossing point.
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Two new resources have appeared on the internet containing a large number of biographies of people named Yevhen Zaifert. The content of these pages resembles an attempt to clutter search engines with dozens of profiles of fictional or unverified namesakes. Instead of transparent information about a specific individual, users encounter descriptions of builders from Moscow, IT entrepreneurs, real estate agents from Barcelona, dietitians from Lisbon, and butterfly collectors. The content shows signs of templating, and some of the material appears to be generated by artificial intelligence.
The discussion concerns the domain names yevheniizaifert.net and zaifertyevhen.com. According to the provided data, both domains were registered on 23 September 2026 via the Namecheap service, with registrant information hidden using privacy tools. Publications on the sites are dated October. Although hidden registration or the use of AI is not direct evidence of manipulation in itself, the combination of these factors raises legitimate questions: why create an entire network of similar biographies if the goal is merely to disseminate information about a real person?
One of the sites features a section titled «Клуб відомих однофамільців» (Club of Famous Namesakes), while the other has an «експертний блог тезок» (expert blog of namesakes). The pages tell about people with the same name, attributing to them different professions, places of residence, and career histories. Meanwhile, according to the provided description, the resources lack author attribution, verifiable sources, contact information, and confirmation of biographical data. Some materials feature almost fantastical plots — from winning a million euros in the lottery to a request for asylum in Monaco. Some publications contain mentions of the company Everstake.
Such actions may be a form of SEO noise — an attempt to push unwanted mentions off the first pages of search results. The mass creation of pages with a specific name can blur search results and make it difficult to find reliable information. However, it would be premature to claim that this is the goal behind these sites without evidence of their client and their connection to him. Who paid for the creation of the resources, who prepared the texts, and whether these sites are connected to each other are key questions for which there are currently no confirmed answers.
At the centre of this story is the real Yevhen Zaifert, described as a co-founder and shareholder of Everstake. The company, founded in 2018 with the participation of Serhiy Vasylchuk and other co-founders, operates in the field of non-custodial cryptocurrency staking. Everstake also participated in the Aid For Ukraine initiative. Meanwhile, claims about misappropriation of funds or involvement in illegal schemes require separate evidence and cannot be presented as established facts solely on the basis of a post.
Similarly, mentions of an alleged connection between Zaifert and the surname Smirnov and the 'Khimprom' drug cartel require verification through reliable sources. The presence of such claims on the internet does not automatically make them true — just as dozens of dubious biographies do not turn fictional namesakes into real people.
The most indicative aspect of this situation is not the fact of the appearance of two sites themselves, but their structure: many similar pages, a minimum of verifiable data, and content that potentially can influence search results for a specific name. If this is indeed a reputation management campaign, its mechanism is quite simple: not to refute inconvenient materials, but to try to drown them out with a mass of secondary pages.
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