Viral post and internet reaction
On 21 October, American football club Atlanta Falcons updated their social media profile, posting a new avatar. The image featured a black falcon on a red background, complemented by vertical stripes in white, black and gold. This composition immediately attracted the attention of the audience, who saw in it a reference to Nazi symbolism, specifically the image of the eagle used in the Third Reich.
The post quickly went viral: by Friday morning, the number of views had reached 43 million. Thousands of jokes and memes appeared in the comments section. The team was nicknamed "The Bird Reich" online. One user ironically noted that they did not expect to wake up and learn that Atlanta was preparing to invade Poland.
Club explanation and context of changes
In fact, as it turned out, the new image had a historical basis. The club, founded in 1966, was preparing for a match against the San Francisco 49ers, which was scheduled to take place the following day. The team planned to take the field in a retro uniform inspired by the design of their first season. The silhouette of the falcon has been part of the club's historical identity for decades, and the colour stripes were borrowed from the design of old helmets and sportswear.
However, it was the combination of these elements on a red background that provoked associations with Nazi flags. Sports logo historian Chris Krimmer, in a conversation with NBC News, expressed the view that he saw no malicious intent in the club's actions.
Reaction and team history
After the scandal began, Atlanta representatives decided to replace the avatar with an image of a red football helmet without the striped background. Meanwhile, the original post with the controversial image was left online. A club representative explained to journalists that it was not initially about a new official logo.
Atlanta Falcons participate in the National Football League (NFL), which is the main championship of the USA in American football. Over its history, the team has won the National Football Conference championship title twice and reached the NFL championship final — the Super Bowl — twice. On both occasions, the Falcons suffered a defeat in the decisive match.
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