Puma has no intention of leaving the Russian market

The popular sportswear brand Puma has never considered leaving the Russian market. Despite the fact that the company's official stores were closed back in the spring of this year, its products can still be purchased without hindrance at other retail outlets in Russia.

It has emerged that brand employees have taken up positions in major retail chains, such as Sportmaster. There, they do not work as ordinary consultants but exclusively promote Puma products.

Thus, the brand successfully sells its products in the Russian market, effectively having no official stores.

It is worth noting that Puma directly pays the salaries of these salespeople. However, the amount has decreased somewhat, as have the company's sales volumes.

Company employees conduct active market research, tracking which products are in the highest demand at any given time and promptly supplying retail outlets with exactly what consumers need.

In addition, Puma intends to officially return to the Russian market as soon as the political situation allows. For now, it is forced to settle for "second-tier" roles in multi-brand stores. The sanctions do not deter the brand at all.