Four-day week at US SMM agency drives 160% revenue growth

New working time model at US digital agency

US social media agency Brick Media has implemented a four-day work week, which has positively impacted its financial results. Over three years, this format has allowed the company to increase revenue by 160%. The agency's director shared details of the process organisation with Fortune: employees work four days, nine hours each. On average, each manager handles about seven clients. If the workload increases, the company does not extend working hours but hires an additional employee.

Efficiency and staff retention

According to management, the team manages to complete all tasks within four days, using the days off for full rest. This approach facilitates quicker resolution of work issues among colleagues. A key indicator of the experiment's success is staff stability: since the introduction of the new schedule, almost no one has left the agency.

Financial dynamics and market position

The company's revenue growth figures over the past three years demonstrate the effectiveness of the decision:

• 2023 — 73% growth;
• 2024 — 39% growth;
• 2025 — 8% growth.

In addition to financial success, Brick Media is also improving its position in industry rankings. The company's director calls the transition to a four-day week one of the best business decisions it has made.