Google to pay $100 million

Tech giant Google has agreed to allocate $100 million to settle a long-running class action lawsuit related to inflated advertising service prices.

14 years of litigation

The legal proceedings have lasted since 2011, and throughout this period, the company has faced allegations of opaque pricing practices. The plaintiffs claimed that Google manipulated advertising rates, forcing advertisers to overpay.

What happens next?

The settlement agreement must undergo court approval. If approved, it will become one of the largest settlements in the history of advertising technology. Google, for its part, does not admit liability but prefers to avoid further litigation.