How celebrities make money

Lately, advertisements for various products have been appearing more frequently on celebrities' social media pages. Artists vividly describe the benefits of one product or another. Some of them place paid ads for third parties, while others promote their own online stores.

For instance, the Kardashian family recently started producing cosmetics. Naturally, the sisters themselves do not manufacture anything. In this case, it is a matter of savvy marketing. A separate company handles the production of cosmetic products, as well as shipping the goods to the end consumer.

The sisters merely gave the cosmetics a name and advertise them on their pages. This approach earned them several million dollars in profit last year. The products are hugely popular.

The demand for the products is driven primarily by the high-profile name. In addition, the sisters took care to study the market. For this purpose, special competitor price monitoring services were likely used; in the Russian-speaking segment, such services are offered by the website Konkurenta.net, and there are also numerous foreign equivalents.

Russian and Ukrainian celebrities prefer a much simpler way of making money – they simply buy goods on AliExpress, re-label them, and sell them under their own names. The markup is in the thousands of percent. The quality of the products does not match the price tag. As a result, customers express dissatisfaction, although this does not bother the celebrities much.

This type of business is engaged in by: Ksenia Borodina, Olga Buzova, Victoria Bonia, Alexa, Oksana Samoylova, and others.