Order for a festive campaign
On 29 September 2026, LLC "Investment Union Lybid" signed a contract with LLC "Profi Ads" for 6.60 million UAH. The subject of the procurement was event agency services for the organisation and conduct of ceremonial events at the "Ocean Plaza" shopping and entertainment centre in Kyiv.
Information about the deal was published in the "Prozorro" public procurement system.
What the contract entails
The services cover the period from October to December. The contractor must ensure the development of concepts, organisational and technical support, decoration, recruitment of staff and performers, as well as the conduct of activities. Payment will be made within ten business days after the services are provided.
The contract specifies a list of six events. The largest share of the funds, 2.22 million UAH, is allocated to the "Birthday promo" project, scheduled for 1–23 November. This is a large-scale image promotion campaign with a charitable component. To implement it, a creative concept, a central photo zone or art installation, thematic decoration, and the involvement of influencers and a professional host are required, along with media support and the conduct of a charitable activation or auction involving partners and tenants.
The second most expensive event is "Christmas Land" (1.32 million UAH), which will take place in December. It involves a series of Christmas and New Year event days. The programme includes a Santa's residence or zone, thematic characters, a photo zone with instant printing, children's and family activities, master classes, stage programmes, performances, contests, games, and festive decoration.
Tender conditions
The firm received the order without competitive pressure, as no other participants applied for the simplified procurement. The contract price matched the client's estimated value.
To participate in the tender, the applicant had to prove the existence of experience in performing a similar contract within the last five years. The contract had to provide for the simultaneous provision of at least three of the following components:
- development of a concept or scenario for the event;
- organisation of entertainment, interactive, or promotional activities;
- recruitment of staff, hosts, actors, animators, promotional staff, or other performers;
- technical support;
- decorative or visual design;
- production of advertising, printed, branded, gift, or souvenir products.
Owners and management
LLC "Investment Union Lybid" is the management company of the "Ocean Plaza" shopping centre. The majority of the share package — 66.65% — belongs to the State Property Fund of Ukraine, while the remaining 33.35% belongs to LLC "Lanita Invest". The company's director is Mykhailo Pikovskyi.
The founders of LLC "Lanita Invest" are:
- "C-Jet Division Limited" (49.99%, British Virgin Islands). The ultimate beneficial owner through this structure is listed in the registry as Kyiv resident Kostiantyn Kostenko;
- LLC "ZNVKIF Navis" (24.99%), which is part of the "UFuture" group of companies headed by Vasyl Khmelnytskyi;
- LLC "KUA UDP Asset Management" (24.99%), which acts in its own name, in the interests of, and at the expense of the "Miskyi Kvartal" non-state pension fund. This structure also belongs to the "UFuture" group;
- LLC "Quarter Partners" (0.03%), associated with the company "Galadrim Limited" (Cyprus) and Ukrainian Andrii Ivanov from Cyprus. The analytical system "YouControl" also classifies this firm as part of "UFuture".
About the winner
The Kyiv advertising agency "Profi Ads" positions itself on social media as the exclusive operator for advertising sales at the "Ocean Plaza" shopping centre. Inna Hrinovych owns and manages the company.
Regarding state procurement, in 2017 and 2026 the firm received two small contracts for a total amount of 17,000 UAH.
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